Super Pixel
See every customer journey in real time — before they submit a lead
Super Pixel doesn't just count visitors — it tracks the entire path. See where shoppers came from, what vehicles they viewed, and their intent level before they ever fill out a form, then enrich that signal with credit, income, and asset data.
- Viewed F-150 XLT · 3rd visitnow
- Credit app started · subprime4m
- Income enriched · $84k HH11m
- AutoTrader click · VDP match22m
You spend thousands on AutoTrader, CarGurus, Google, and Facebook to drive high-intent traffic — but 98% of visitors leave anonymously without submitting a lead. Every click you paid for walks out the door unseen.
What Super Pixel does
Capture
Live journey tracking across every traffic source.
Real-time event stream
Watch every customer journey as it happens — VDP views, credit app starts, inventory searches, and repeat visits in a live feed.
Source attribution
Know exactly where each shopper came from: AutoTrader, CarGurus, Google Ads, Facebook, or direct — tied to the vehicles they viewed.
Vehicle interest tracking
Capture the specific year, make, model, and trim a shopper researched — not just that they visited your site.
Enrichment
Credit, income, and asset data that reveals who they are.
Three customer segments
Classify every visitor as subprime (D–F), first-time buyer (G–H), or prime (A–C) — including the hidden prime buyers in traffic you thought was all subprime.
Income & asset intelligence
Go beyond credit scores with household income, net worth, and financial stability data — so you can approve subprime deals with confidence.
Geographic clustering
See where your highest-intent prospects concentrate by city and DMA for smarter targeting and follow-up.
Activation
Ranked signal that powers the rest of the platform.
Consent-aware routing
Enriched pixel audiences feed BDC Copilot with email-first, permission-aware follow-up — your traffic stays yours.
Intent scoring
Every event rolls into Audience Activator Intelligence for ranked, work-ready buyer signal.
Source → vehicle → intent — in real time.
Watch every customer journey as it happens. See where shoppers came from, what they viewed, and their intent level before they submit a lead.
- AutoTraderViewed VDPJust now2021 Ford F-150 XLTHigh intentSeattle, WA
- FacebookCredit app start2s ago2019 Honda Civic SportRising intentTacoma, WA
- Google AdsViewed VDP5s ago2022 Toyota Camry SEHigh intentBellevue, WA
- CarGurusSearch inventory12s agoSUVs under $20kMedium intentEverett, WA
- DirectViewed VDP18s ago2020 Chevy SilveradoRising intentSpokane, WA
Every event enriches the unified profile before a lead form is submitted — then routes into Audience Activator Intelligence and BDC Copilot.
From signal to action
Capture
The pixel tracks every visitor journey in real time — source, vehicles, and intent before a lead form is submitted.
Enrich
Credit ratings, income ranges, net worth, and geography reveal who the shopper actually is.
Activate
Ranked signal feeds BDC Copilot, Audience Activator Intelligence, and your team's next best action.
Connected products
Audience Activator Intelligence
The intent data engine. Cleans, enriches, scores, and segments every signal — then activates it across ads, CRM, and products.
Learn moreBDC Copilot
The complete AI BDC — voice, chat, and text. We make the cold calls; your team only talks to buyers who said yes.
Learn moreWe Finance USA
Short-term loans for down payments, negative equity, and stuck deals — white-labeled multi-lender matching with included shopper activation.
Learn moreSuper Pixel — common questions
Quick answers on how this capability fits your store and the wider platform.
What does Super Pixel track?
Super Pixel tracks the full shopper journey in real time — source attribution, vehicle interest (year, make, model, trim), repeat visits, and high-intent actions before a lead form is submitted.
How is Super Pixel different from standard analytics?
Standard analytics counts traffic. Super Pixel resolves identity and enriches visitors with credit band, income, and asset context so your team knows who is on the lot digitally — not just that someone visited.
Does Super Pixel feed other products?
Yes. Super Pixel is a primary signal source for Audience Activator Intelligence and BDC Copilot — consent-aware, ranked follow-up based on live journey and intent.
Own the Intelligence
Behind Every Deal.
Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.
Request a demo
Tell us about your store and we'll follow up with a tailored walkthrough.
Book a call
Pick a time that works — we'll walk through the platform live.
Intent · Identity · Activation