Dealer intelligence built by operators.
Audience Activator AI is the intelligence layer for the modern dealership — identity resolution, intent scoring, and activation across every channel. We are a TredFi company, built in Seattle to help dealers own the relationship instead of renting it from point tools and lead vendors.
Intent · Identity · Activation
Infrastructure for every shopper signal.
Audience Activator AI is not a lead list, a marketing agency, or another disconnected vendor login. It is the layer that connects anonymous traffic, marketplace activity, phone and SMS, trade interest, and CRM history into one living profile — then activates the right next step across your entire stack.
Intelligence, not inventory dumps
We resolve identity, score intent, and decide the next best action — so your team works buyers who are ready, not cold lists that burn out reps.
One operating system
DealerOS is the command center behind every product. Traffic, AI engagement, marketplace, trade, and finance capabilities run as one workflow — nothing siloed.
Built with operators
We ship from real merchant and dealer floors — mobile posting, live callbacks, manager handoffs, and consent-aware outreach tuned for how stores actually work.
James Hamilton
Managing Partner at TredFi and the product leader behind Audience Activator AI, DealerOS, and the connected dealer product ecosystem.
James founded TredFi to give independent merchants an integrated alternative to juggling agencies, lenders, website vendors, and ad platforms that never talk to each other. That work started in wheel and tire — 3D visualization, conversion-ready eCommerce, embedded multi-lender financing, and AI-tuned marketing — and expanded into automotive as the team proved the same pattern on dealership floors: fragmented tools, rented relationships, and reps working blind.
Audience Activator AI is the next step — dealer intelligence infrastructure where identity, intent, and activation live on one layer, governed by DealerOS. The goal is unchanged: measurable outcomes, merchant-by-merchant trust, and technology that helps operators look and perform like a national chain without giving up control of their data.
A TredFi company
TredFi is a marketing and technology platform headquartered in Seattle. It builds integrated systems for retailers who are tired of renting their customer relationships — from wheel and tire merchants to dealership groups running the full Audience Activator AI stack.
- Integrated by designVisualization, websites, financing, CRM, analytics, and AI campaigns engineered to sell together — not bolted on after the fact.
- Vertical depthDeep catalog and workflow knowledge in wheel and tire, with automotive products — Marketplace Copilot, BDC Copilot, Super Pixel, and DealerOS — built for real store operations.
- Partnership-led growthWorking with financing, commerce, and distribution partners so independent operators can compete with national chains on technology — not just ad spend.
From merchant platforms to dealer infrastructure.
The through-line is the same: replace friction with fluid, unified technology — and earn trust relationship by relationship.
2024
TredFi launches in Seattle
James Hamilton founds TredFi to replace fragmented marketing stacks with integrated technology for independent wheel and tire merchants — visualization, eCommerce, embedded financing, and AI-driven campaigns in one platform.
2025
Automotive expansion
The same integration philosophy moves into dealerships: Marketplace Copilot for mobile listing workflows, voice and SMS engagement, and the DealerOS command center that governs every capability from one backend.
Today
Audience Activator AI
Dealer Intelligence Infrastructure™ — intent, identity, and activation on one layer. Super Pixel, BDC Copilot, Trade Copilot, and the full product ecosystem run through DealerOS with your data at the center.
Own the Intelligence
Behind Every Deal.
Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.
Request a demo
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Intent · Identity · Activation